Swabhiman – Our Account Our Pride was launched by Smt. Sonia Gandhi, the Chairperson of the UPA in the presence of Shri Pranab Mukherjee, the Union Finance Minister and Shri Namo Narain Meena, the Union Minister of State for Finance on February 10, 2011. It is the campaign started by the Ministry of Finance, Government of India and the Indian Banks Association (IBA)-( an association of most of the Indian banks) to bring banking within the reach of the masses of the Indian population. This campaign or the movement is started to promote banking facilities and basic banking services to 73,000 villages in the country which are not served by any bank so far. The aim of the government is to bring a bank within the reach of every village with a population of over 2000 by the end of March, 2012.

The bank in the village will facilitate the opening of an account by a villager. It will provide a need-based credit to the villagers. Remittance facilities to transfer funds from one place to another will also be the part of the banking services to these villagers.

Highlights – Covering all 73000 unbanked rural habitation with over 2000 population.
Opening 5 crore new rural Bank accounts.
Providing branchless banking through technology.
Ensuring safe and secure banking.
Enhancing linkages between rural and urba.

Mallarpur NAI SUVA is also a channel partner for this programme Business Correspondent with STATE BANK OF INDIA at present Mallarpur NAI SUVA open 18 Customer Service Point (CSP) in different location (village): 1. Taloya (Birbhum) 2.Goala (Birbhum) 3.Fatepur (Birbhum) 4. Gajipur(Birbhum) 5.Sandigarabazar(Birbhum) 6. Chandipur(Birbhum) 7. Chakpara (Birbhum) 8. Shyamnbati (Birbhum) 9.Ramrampur (Birbhum) 10.Dhigalgram (Birbhum) 11. Lochiator(Birbhum) 12.Masra(Birbhum) 13.Sekeda(Birbhum) 14.Madhura(Birbhum) 15. Prochandrapur(Birbhum) 16.Urban Sirsa (Burdwan) 17. Balijuri (Burdwan) 18. Jhanjra (Burdwan)

All CSPs are working properly at present approx 3000 A/Cs per CSP already open and banking facility available to villagers Mallarpur NAISUVA open CSP under guidelines of SBI and all are CSPs is link with SBI link branch and also some bank product also add this Business Correspondent like Saving A/Cs Recurring deposit also Loan. MNS aim fulfill this programme in all WB’s rural areas and reach banking facility to all rural people through Bank correspondent so 1st step Opened 18 (Eighteen) CSPs and opened By Regional Manager (SBI), Branch Manager(SBI Mallarpur), Chief Manager Rural and District Development Manager Nabard of Mr.Gautam Gupta and at present 10(Ten)CSPs are in process. This Bank Correspondent working through KIOS System of State Bank Of India and all A/Cs are Authorized by link Branches and monitoring by link branch and also visited by District Development Manager Nabard, Branch Managers of link branch and also Regional Manager .This facility is very easy for villagers so they are very happy for this facility because He/She connected to bank and save his her money and get his/her money in easy way and get Banking facility available from 08:00 AM to 08:00 PM in the guideline of Business Correspondent Financial inclusion programme setup by GOVT OF INDIA.